I have a confession to make: I was against using the term “growth hacker” for a really REALLY long time. To me, it just represented a fancy new term for a good data-driven marketer.

But as time went by, I experienced first-hand what growth hacking is all about – and I have to say I was wrong. A gro...

“In God we trust, all others must bring data.” – W. E. Deming

For a long time, this quote sat scribbled on a piece of paper and stuck above my work desk. Frankly, I’m more of a Zeus fan, but it was still a powerful reminder that, in every project, you need to leave your initial assumptions at the d...